Our projects tend to focus on cultural insight, brand storytelling and product innovation.

Human Intelligence

From cultural creators to everyday people, we find the best folks to guide and inspire us. We explore how they think, work and play, uncover hopes and dreams, revealing the forces that shape people’s lives today, and the opportunities this creates.

Brandcraft

From global powerhouses to trailblazing startups, we create and evolve the brand’s guiding vision. We map the market and shape the story, identifying the unique cultural opportunity at the heart of every great business, and crystallising the essence of its promise.

Inspiration from recent work . . .

New African Status

New Horizons for African Beer

Net Zero Windmills

Selling Net Zero to Britain

Nike HQ

A Brand for Workplace Story-Tellers

Broken Barrier Tequila

Tequila, Infused with Stories

Braybrooke Lagers

Evolving Britain’s Best Lagers Brewery

Lead Green Britain

A New Mayor for the West Midlands